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Sports and events
Presenting Partner LNPB
Passion, team spirit and a sense of community are the core values underpinning this partnership, making Old Wild West’s involvement in the Serie BKT championship even more special. As Presenting Partner, Old Wild West accompanies every match: it is present across all 380 games of the season, including the Playoffs and Playouts, and across all official League channels, both television and digital.
There will also be dedicated initiatives designed to engage Clubs, fans, families and local communities, turning every match into an event to be experienced both on and off the pitch. In fact, at the chain’s restaurants, every football fan can celebrate their favourite team with friends and family and enjoy a special 15% discount.
15% DISCOUNT PROMOTION FOR SEASON TICKET AND TICKET HOLDERS
All fans can enjoy a special 15% discount on the entire Old Wild West menu by presenting their LNPB 2026–2027 season ticket or match ticket at the checkout. The promotion is valid every day, for both lunch and dinner, until June 30, 2027.
How it works:
- Present your match ticket (during the week in which the ticket is valid) or season ticket at the checkout
- Receive a 15% discount on the entire menu
Important notes:
- The discount cannot be combined with other promotions or fixed-price menus (e.g. lunch menu, Magnifici 4, Mini Menu)
- The discount can be used individually within the same transaction
- Valid at all Old Wild West restaurants in Italy, except Business Park Milanofiori Nord (Assago), Oriocenter Shopping Center (Orio al Serio), Galleria Commerciale Porta di Roma (Rome), Stazione Porta Nuova (Turin), Baronissi Est Service Area, San Zenone Ovest Service Area, A1 MI/NA Motorway (San Zenone al Lambro), Sillaro Ovest Service Area, Chianti Service Area, Sebino Service Area, Napoli Portici, Pompei Scavi and Milano Sarca.
Prosecco Doc Imoco Volley
Old Wild West is once again taking to the court for the 2026/2027 sports season alongside the world’s most successful and followed women’s volleyball team, as Gold Sponsor and Official Food Service Partner of Prosecco DOC Imoco Volley Conegliano.
The partnership will ensure a strong brand presence at the venue and during television broadcasts, while also aiming to engage fans, supporters and the entire community that follows the team, further strengthening the bond between the club and its audience. Fans will also be able to enjoy a special 15% discount upon presenting their match ticket or season pass.
15% DISCOUNT PROMOTION FOR 2026/2027 SEASON TICKET AND MATCH TICKET HOLDERS
All fans can enjoy a special 15% discount on the entire Old Wild West menu by presenting their match ticket or season ticket for a Prosecco DOC Imoco Volley game during the 2026/2027 season at the checkout. The promotion is valid every day, for both lunch and dinner, until September 30, 2027.
How it works:
- Present your match ticket (the discount will only be valid during the week in which the ticket is valid)
- Or present your season ticket at the checkout, together with the barcode received by email from Prosecco DOC Imoco Volley. In this case, the discount will always be valid
- Enjoy a 15% discount on the entire menu
Important notes:
- The discount cannot be combined with other promotions or fixed-price menus (e.g. lunch menu, Magnifici 4, Mini Menu)
- The discount can be used individually within the same transaction
- Valid at all Old Wild West restaurants in Italy, except Business Park Milanofiori Nord (Assago), Oriocenter Shopping Center (Orio al Serio), Galleria Commerciale Porta di Roma (Rome), Stazione Porta Nuova (Turin), Baronissi Est Service Area, San Zenone Ovest Service Area, A1 MI/NA Motorway (San Zenone al Lambro), Sillaro Ovest Service Area, Chianti Service Area, Sebino Service Area, Napoli Portici, Pompei Scavi and Milano Sarca.
Lega Nazionale
Pallacanestro
GO WILD TOGETHER PROMOTION
To celebrate our passion for sport, we have launched the “Go Wild Together” promotion.
All fans can enjoy a special 15% discount on the entire Old Wild West menu by presenting their match ticket or season ticket for a Serie A2 or Serie B game during the 2026/2027 season at the checkout. The promotion is valid every day, for both lunch and dinner, until September 30, 2027.
How it works:
- Present your match ticket (the discount will only be valid during the week in which the ticket is valid)
- Or present your season ticket at the checkout; in this case, the discount will always be valid
- Enjoy a 15% discount on the entire menu
Important notes:
- The discount cannot be combined with other promotions or fixed-price menus (e.g. lunch menu, Magnifici 4, Mini Menu)
- The discount can be used individually within the same transaction
- Valid at all Old Wild West restaurants in Italy, except Business Park Milanofiori Nord (Assago), Oriocenter Shopping Center (Orio al Serio), Galleria Commerciale Porta di Roma (Rome), Stazione Porta Nuova (Turin), Baronissi Est Service Area, San Zenone Ovest Service Area, A1 MI/NA Motorway (San Zenone al Lambro), Sillaro Ovest Service Area, Chianti Service Area, Sebino Service Area, Napoli Portici, Pompei Scavi and Milano Sarca.
For more details, visit the Lega Nazionale Pallacanestro website: Lega Pallacanestro.
APU Old Wild West Udine
We have a strong connection with APU OLD WILD WEST Udine, the team from the city where our first restaurant opened.
We have been sponsors of this local team since 2011, and in 2019 we became Title Sponsor, with the team being renamed APU OLD WILD WEST. Our logo is featured on the team jerseys and other promotional materials, and we organize customized entertainment activities at the arena during game intervals.
At the end of the 2024–2025 season, APU Old Wild West Udine achieved a historic promotion to Serie A, returning to the top division after 16 years!
In the 2026/2027 season, APU Old Wild West will compete in Serie A for the second consecutive year, and we will continue to stand by their side.
Radio Italia Live - il Concerto
For the third consecutive year, Old Wild West partnered with Radio Italia for the two concerts held in Milan and Palermo.
As the official partner of the events in Milan (May 15) and Palermo (June 28), this year Old Wild West once again entertained the audience ahead of the concerts and brought back the limited-edition burger “Radio Italia Live – Il Panino”, available for a limited time exclusively at the restaurant in Piazza Duomo, Milan.
This partnership further demonstrates Old Wild West’s commitment to creating authentic and engaging experiences for its customers, combining tradition and innovation in every dish and every note.
Sponsor of the major concerts of Opel Firenze Rocks and I-Days Milano Coca-Cola 2026
We are sponsors of the two main summer festivals, Opel Firenze Rocks and I-Days Milano Coca-Cola, featuring a lineup of some of the most beloved artists.
Try to win tickets to the concerts and enjoy the limited edition menu at our food truck, present at every show!
15% DISCOUNT PROMOTION FOR SEASON TICKET AND MATCH TICKET HOLDERS
All fans can enjoy a special 15% discount on the entire Old Wild West menu by presenting their match ticket or season ticket for an APU Old Wild West Serie A1 game during the 2026/2027 season at the checkout. The promotion is valid every day, for both lunch and dinner, until September 30, 2027.
How it works:
- Present your match ticket (during the week in which the ticket is valid) or season ticket at the checkout
- Enjoy a 15% discount on the entire menu
Important notes:
- The discount cannot be combined with other promotions or fixed-price menus (e.g. lunch menu, Magnifici 4, Mini Menu)
- The discount can be used individually within the same transaction
- Valid at all Old Wild West restaurants in Italy, except Business Park Milanofiori Nord (Assago), Oriocenter Shopping Center (Orio al Serio), Galleria Commerciale Porta di Roma (Rome), Stazione Porta Nuova (Turin), Baronissi Est Service Area, San Zenone Ovest Service Area, A1 MI/NA Motorway (San Zenone al Lambro), Sillaro Ovest Service Area, Chianti Service Area, Sebino Service Area, Napoli Portici, Pompei Scavi and Milano Sarca.
